the Lead Project is an instructional cleaning app to reduce lead dust in old homes View clickable prototype
Goals: The Lead Project was developed to help parents reduce lead in their homes and get community support if their children test positive for lead poisoning.
Target users: Parents and other care givers
Design Process: I was initially interested in making a lead reduction tool after working in public schools in Philadelphia.
Several school buildings didn’t have potable water because the pipes contained lead. Even though the students didn’t drink the water, they still washed their hands and came into indirect contact with the water throughout their days. This bothered me, and I knew I wanted to do something to help reduce lead exposure somehow.
My research led me to focus in on the home environment because I would be able to limit the scope of the project and concentrate on actions individuals could take immediately that wouldn't involve the need for systemic change.
To un-cover user needs and pain points, I interviewed several parents to find out about their thoughts on lead, and how they reduce hazards in general. I was surprised to learn that two of the parents I interviewed had children test positive for lead exposure.
Hearing about their ordeals and the emotions they went through helped shape the tone of the app- I wanted to make something that would be comforting during very stressful times, as well as pragmatic and actionable.
After researching lead reduction methods, I gathered information from cleaning guides published by the EPA and state governments about how to reduce lead dust in the home.
I added more features that parents had requested, like a way to connect with others who are similarly effected. I conducted a card sorting exercise to see how users would logically group the information.
After putting everything together, I came up with my first wireframes. Then I tested with users, and after hearing feedback, I modified the user flow to be more dynamic and engaging.
Roles: Product development, UX and illustrations by Julia Hall General Assembly instruction and guidance from Will Tyner and Wei Liao Parents interviewed: Esther Rowan, Jennifer Ross, Tamara Aeschliman, Amy Garcia Card sorting participants: Christine Leggio, Anu Sharma, Alissa Cheatham and Jason Aeschliman Additional feedback from GA cohort 49 Navigation icons by Prithvi (Science) and Logan (Home, Chat, Delete, and List) from the Noun Project
App Features: The app contains a step by step house cleaning guide that is based on EPA guidelines to reduce lead dust in every room in the house.
Parents can make weekly checklists to stay on top of recurring tasks and keep track of their progress. It also has an educational section about the dangers of lead, and parents can connect with others nearby.
Next Step: Have the prototype reviewed by pediatricians and EPA experts, then update and correct as necessary.
Art Direction + Branding for Coastal Paperie
Coastal Paperie is a wedding stationery line specializing in chic typography and custom watercolor floral elements View on the knot and online store
Visual Identity: Our aim was to create an elegant and inviting visual identity that evokes spring weddings, with beautiful florals that compliment the hand drawn illustrations on the wedding invitations in the line.
Target audience: Couples looking for high quality stationery products that enhance the look of their wedding
Design Process: We started with a soft, neutral color palette of white, dove gray, and blush to compliment a variety of different wedding suite designs without overpowering the designs themselves.
After experimenting with several photo shoots, we started to hone in on the look we were going for, but we still weren't hitting the mark exactly.
Because the photos are a crucial selling point for prospective clients in the wedding industry, we decided to partner with a professional photography studio.
After meeting with Michael Werner and hearing more about his process, I developed a series of photo props that he could photograph to create a stock photo library.
I then used the stock photo library like puzzle pieces, compositing together different looks to showcase each wedding invitation design, with close up shots as well as full suite layouts.
Roles: Art direction, photo compositing, illustrations and design by Julia Hall Brand development, icons and color palette by Anna Ott and Julia Hall Photography by Micheal Werner Computer photos by Peshkova and Daria Minaeva from Adobe Stock
Finished Brand Identity: The new branding and art direction has helped to connect with more clients as well as form a partnership with the Knot, a premier online destination where couples planning their wedding can get in touch with vendors.
"Room for Improvement" Icons and Illustrations
Room for Improvement is an interior decorating mobile game (in development)
Visual Identity: Fun and inviting world that's engaging and calming
Target audience: Mobile users of all ages who want an imaginative and relaxing way to pass some time
Design Process: Working with soft shapes and a bright, limited color palette, I'm developing a library of icons that players can use to decorate imaginary rooms within the app.
The icons are contemporary household objects and furniture that have been reimagined in a bubbly, cartoonish style. Some objects are kitschy and magical, like the lava lamp and the crystal ball.
Roles: Icons and illustrations by Julia Hall Game concept by Jason Aeschliman
Website for Irish Creek Woodwork
This site was designed for a wooden boat builder to showcase his work. All photography by Tom Hall.
Wedding Invitation Suites for Minted For sale here
Audience: Minted's clientele
Process: I wanted to create wedding invitations that couples can dress up or down to suit their occasion.
I was inspired by fresh water pearls, the weightlessness of water, woodgrain textures, baby's breath flowers, and typography from old 1940s issues of Vogue.
Using my visual inspiration as a jumping off point, I started by making pen and ink drawings and watercolor washes. I digitized my pen and inks, turning them into foil-pressed design elements, and then I paired them with typography and original copy.
For the color palette, I stuck to neutral tones, and consulted wedding blogs about the most popular current wedding colors like blush, sage and robin's egg blue.
Each design includes an invitation suite, day of wedding items and accessories and comes in 3-8 color ways.
Roles: Designs by Julia Hall Photos and gif by Minted
Process: Holiday cards are a great way for families to update loved ones on their lives and create a yearly keepsake. I think they're best when family photos are the focus of the piece.
I wanted my designs to be like a "little black dress" for special photos, enhancing the photo but not competing with it for the viewer's attention.
For the dotted ones, I made pen and ink drawings then digitized them and created foil pressings.
For the color palette, I stuck to neutral tones and classic holiday colors to be versatile with a variety of family portraits. Each design includes matching accessories, alternate orientations and 3-6 colorways.
Roles: Designs by Julia Hall Product photos and stock photos by Minted
Outcome: Collection has reached approximately 800,000 households since 2016
Audience: Tweens, teens, and women in their 20s and 30s
I was inspired by the nail art wave in the early 2010s and started a nail decal business. It was a fun, free form creative process. I also got to do some cool side projects, like making fake nails for Paris fashion week, and Alex Trebek nail decals that a contestant wore on Jeopardy! (1:20ish minute mark in the video)
The decals were sold online through Etsy, Firebox, Rad.co, Brit + Co and in stores in the US, UK, Japan, Australia and France.
Roles: Designs by Julia Hall Photos courtesy of Firebox, Rad.co, DryDammit, Copycat Claws, and IWantShoes Cat photos from City Kitty Rescue in Philadelphia
These are some my favorite projects from years past.
Slaves of Christo chapbook: A snarky, comedic exposé of what it was like to work for Christo and Jeanne-Claude, building the Gates project in Central Park in 2005.
Roles: Written and illustrated by Chrissy Leggio and Julia Hall Graphic design by Mark Wagner and Amy Mees
Murals at Jay Cooke Elementary School City Year Americorps project
Goals: These murals were developed to beautify the school yard and encourage reading.
Audience: School children in K - 8th grade, parents, teachers, and neighbors
Design: The murals are based on Maurice Sendak's Where the Wild Things Are and Eric Carle's Very Hungry Caterpillar.
Where the Wild Things Are was drawn and painted by a group of artists and City Year volunteers. The Caterpillar was painted by teams of volunteers from Teva Pharmaceuticals, City Year and students from the school.
Roles: Where the Wild Things Are by Maurice Sendak Drawing and painting by Tiep Bui, Tony Harrington, Chrissy Leggio, Patrick Lindsey, Steven Putz, Stephan Tsapatoris, Jenny Ziller, Ashley Alexander, Alissa Cheatham, Anthony Pastelli, Abby Hartshorne and Julia Hall The Very Hungry Caterpillar by Eric Carle Drawing and painting by City Year corps members, Teva Pharmaceuticals volunteers and Jay Cooke student painters Murals designed and project managed by Julia Hall
Outcome: A non-profit and private sector partnership was strengthened. Students also started holding an annual picnic near the murals.